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MSNBC Background
MSNBC is the basic cable & Satellite channel owned by the NBC universal group. The channel is the sister of the group of eight others which include CNBC, CNBC World and six others. MSNBC replaced America’s Talking (1994-1996).
It is an American television network channel provides political discussion and news coverage from NBC on current issues. It primarily covers the news, views, currents affairs & political opinions and debates both in America and Worldwide.
| Owner | NBC Universal |
|---|---|
| Launch | July, 1996 |
| Language | English |
| Slogans | The Place for Politics | Lean Forward |
| Broadcast area | United States Canada Europe South Africa Middle East |
| Headquarters | 30 Rockefeller Plaza (New York City) |
| Sister Channels | CNBC, Esquire Network, Golf Channel, NBC, CNBC World, The Weather Channel |
| Website | www.msnbc.com |
MSNBC is a paid-for cable television news channel based in the United States of America. It provides 24-hour news coverage and in-depth political commentary.
MSNBC is slightly unusual when compared to other similar news channels. This is because it was originally set up in 1996 as a partnership between Microsoft and General Electric’s NBC unit.
Microsoft took charge of the online element, namely a news website, and NBC the television element. The partnership was a straight 50/50 split between the two respective companies. By 2015, Microsoft has divested itself of its stake within either aspect of the company.
Viewership figures from the same year show that MSNBC is shown in just shy of 100 million households in the USA alone. Which is a staggering 81.2% of all US homes that have a television. Its widely viewed by many commentators as one of the more left-leaning news channels, an antithesis in many ways to Fox news coverage.
MSNBC Programming
MSNBC start primarily as a news channel when it was set up in the late 1990s. However, over the years it’s coverage has been increasingly focused on politics.
This moved seemed to pay dividends as viewership figures dramatically increased during the 2007/8 presidential campaign. During the first three months of the campaign, MSNBC’s rating grew by an impressive 158%. The move also led MSNBC to top CNN in the television ratings for the first time since launching.
However, 2015 marked a big shift in MSNBC’s programming. After Microsoft left the partnership, MSNBC entered into a closer relationship with its parent news corporation NBC news, sharing editorial access.
It also made the move to make MSNBC Live stream for 8 hours a day rather than its customary 4, and it often runs longer to cover any breaking news story in greater detail. They also began to air Dateline Extra an extension to the popular NBC news show.
The online portion of MSNBC still continues to operate today. However, the two entities remain editorially separate from each other. MSNBC’s live stream is available through multiple outlets across the globe. It’s also available in radio format, broadcasting on both XM Satellite Radio and Sirius Satellite Radio.
MSNBC Coverage in Wider Media
MSNBC gained notoriety in 2017 when it became the highest-rated news channel in primetime slots. Beating out both CNN and Fox News.
It hit the headlines again in 2018, when it came the first news channel to completely remove the ticker which traditionally runs across the bottom of the screen with a brief summary of the main headlines.
They cited that they wanted to give viewers “a cleaner view that puts our reporting more front and center … and we want viewers to get the best possible experience”. Other stations have since followed suit for a portion of their programming slots.
MSNBC Schedule Programming
- 5 AM - Morning Joe First look
- 6 AM - Morning Joe
- 9 AM - MSNBC Live
- 10 AM - MSNBC Live with Craig Melvin
- 11 AM - MSNBC Live with Tamron Hall
- 12 PM - Andrea Mitchell reports
- 1 PM - MSNBC Live with Thomas Roberts
- 3 PM - MSNBC Live with Ke Snow
- 5 PM - MTP Daily
- 6 PM - With all due respect
- 7 PM - Hardball with Chris Mathews
- 8 PM - All In with Chris Hayes
- 9 PM - The Rachel Maddow show
- 10 PM - Last word with Lawrence O’Donnell
- 3 AM - MSNBC Documentaries Tuesday
- 5:30 AM - Your Business Sunday
- 7:00 AM 12:00 PM 1:00 PM - Weekends with Alex Witt Weekends
- 10 AM - AM Joy Weekends
- 2:00 PM - 8:00 PM - MSNBC Documentaries Weekends
- 9 PM - Lock UP Weekends
- 8 AM - Politics Nation with Al Sharpton Sunday
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